Yaga, a leading South African marketplace for preloved fashion, has announced a major milestone: users have collectively earned over R500 million by selling second-hand items on the platform. This achievement reflects Yaga’s dedication to promoting sustainable fashion and empowering its community nationwide.
Launched in 2020, Yaga has rapidly grown into a vital platform where South Africans buy and sell preloved fashion, with nearly two million items sold to date. The platform not only contributes to the growth of sustainable fashion but also enables sellers to generate significant income, while shoppers enjoy substantial savings. This model supports local economic empowerment and reduces environmental impact.
Yaga’s partnerships with local and international brands, including a notable collaboration with TFG, reinforce the commitment to sustainable fashion. These partnerships offer rewards to shoppers who engage in the circular fashion economy, highlighting a shared vision for a sustainable future.
Looking ahead, Yaga plans to expand into other African markets, such as Kenya and Nigeria, with the goal of leading the sustainable fashion movement across the continent. With over R500 million earned collectively by sellers, Yaga has established itself as more than just a marketplace; it’s a platform for economic empowerment.
Yaga’s secure escrow payment system ensures that funds are released only after transactions are completed, fostering trust and security that distinguish Yaga from other online marketplaces. This user-centric approach drives financial growth for sellers while nurturing a community that champions sustainability and shared economic prosperity.
By extending the life of fashion items and reducing the environmental footprint of the fashion industry, Yaga offers shoppers quality preloved items at 50-80% lower prices than brand-new equivalents, making it a valuable resource for eco-conscious consumers.
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