Nike to Raise Prices on Shoes and Apparel Starting June 1

• May 22, 2025

Nike will increase the prices of many of its shoes, clothing, and sports equipment beginning June 1, affecting a wide range of popular items.

The company says the move is part of its regular seasonal planning, though it comes at a time of growing uncertainty caused by U.S. trade tariffs. From next Sunday, most Nike shoes priced above $100 will go up by as much as $10. The prices of clothing and sports equipment will also increase, with hikes ranging between $2 and $10.

However, not all products will be affected. Nike has confirmed that its popular Air Force 1 sneakers and shoes priced under $100 will be exempt from the changes. Children’s items and products under the Jordan brand, including apparel and accessories, will also be excluded from the price increases.

A Nike spokesperson said, “We regularly evaluate our business and make pricing adjustments as part of our seasonal planning.” The company did not directly mention U.S. President Donald Trump’s tariffs, which have caused trade uncertainty for many international businesses.

The announcement comes after rival company Adidas warned that Trump’s trade policies would likely lead to higher U.S. prices for some of its best-selling shoes, such as the Gazelle and Samba models. Other retailers, like UK-based JD Sports, have also raised concerns that rising prices in the U.S. due to tariffs could hurt consumer demand.

The impact of tariffs is particularly significant for Nike because almost all its footwear is manufactured in Asia, including Vietnam, Indonesia, and China — countries that have been hit hardest by U.S. import taxes. These tariffs can range from 32% to 54%, placing pressure on companies that depend heavily on imports from the region.

In a separate move, Nike also announced it will resume selling products directly on Amazon in the U.S. This marks the first time since 2019 that Nike will be listing its goods on the platform. The company had pulled back from Amazon six years ago to focus on its own website and retail stores.

Nike relies heavily on the U.S. market for sales, especially in North America, which remains its largest region. However, a recent decline in sales has made it harder for the company to maintain full pricing on its products.