VanMoof is offering a €1,000 discount to customers who paid for its S5 e-bike but never received it after the company went bankrupt. The discount applies to the newly launched S6 series and reduces the purchase price to €2,298.
The Dutch e-bike brand, once known for its sleek and high-tech designs, went bankrupt in 2023, leaving many customers without refunds or bikes. After its relaunch under new ownership, VanMoof is now seeking to restore customer trust. Speaking to Bike Europe, co-CEO Eliott Wertheimer said the company wants to support those who were “let down by the old company and get them riding.”
The S6 is the latest version in the VanMoof lineup and is being marketed as a significant improvement over previous models. While details about its specific upgrades have not been fully outlined in this announcement, the company has resumed production of spare parts to support both the S6 and its new European network of service partners.
This €1,000 offer is not a refund, but rather a goodwill discount to help former S5 buyers transition to the new model at a reduced cost. It reflects VanMoof’s attempt to repair relationships with customers who suffered losses under its previous management. Wertheimer did not confirm how many customers are eligible or whether the discount would extend to other models in the future.
The company is now focused on rebuilding its brand after a turbulent period that saw operations shut down and customers left frustrated. By offering this discount, VanMoof is acknowledging past failures while trying to move forward with a new strategy and improved customer service.
Whether this approach will be enough to regain trust in the long run remains to be seen. However, for those affected by the S5 collapse, the offer provides a tangible step toward resolution — and a new bike.
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