In a new report by Capital Club and Brand Africa, in collaboration with the Gina Din Group, Safaricom has been named the most admired brand in Kenya. The report highlights the company’s leadership across mobile money, internet services, and telecommunications, showcasing Safaricom and its flagship service, M-Pesa, as leading contributors to society, the environment, and economic development.
Despite Safaricom and M-Pesa's dominance, the report also reveals an interesting trend: nearly 56 percent of Kenyans express confidence in African products, but only 26 percent of admired brands in Kenya are of African origin. European brands make up 30 percent of the top 100 most admired brands, while 22 percent are from North America, 20 percent from Asia, and 2 percent from Oceania.
Thebe Ikalafeng, chairman and founder of Brand Africa, praised Kenya’s strong brand presence, noting, “The rankings reflect the complexity and diversity of the Kenyan market and the resilience of local brands that fuel its economy and cultural identity.”
In addition to Safaricom, Coca-Cola and UNICEF were also recognized for their contributions to society and environmental sustainability. Naivas emerged as the leading brand in retail, while Toyota claimed the top spot in the automobile category, followed by Honda and Mercedes-Benz.
Popular technology platforms in Kenya include Google, Microsoft, and Jumia, while in the financial services sector, Equity Bank ranked first, followed by KCB and Cooperative Bank.
Gina Din, Founder of the Gina Din Group, emphasized the importance of celebrating these homegrown brands, stating, “Kenyan giants like Safaricom, Equity, and Tusker are not only shaping the country’s identity but also redefining its global stature.”
This report highlights Kenya’s dynamic consumer market and the critical role of both local and international brands in shaping its economy and identity.
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