Tesla's sales in Germany have dropped significantly once again, despite an overall increase in the electric vehicle (EV) market. In March, only 2,229 Tesla vehicles were registered, marking a 43% decrease compared to the same month last year, according to the German KBA federal transport authority. This decline comes at a time when the broader EV market saw a 35.5% increase in registrations, reflecting the growing popularity of electric cars in the country.
The drop in Tesla's sales is part of a global trend, with the company facing challenges across various markets. In Germany, however, Tesla's struggles have been particularly pronounced, influenced by a variety of factors. A major source of the backlash is Tesla owner Elon Musk’s outspoken support for the far-right Alternative for Germany (AfD) party ahead of the country’s February elections. This support has led to protests and increased hostility towards the brand, with some German Tesla owners even putting stickers on their cars saying, "I bought this before Elon went crazy."
In addition to protests, Tesla vehicles have been targeted in suspected arson attacks in Berlin and Dresden. The negative sentiment towards Musk has extended beyond just political views, as many in Germany have become disillusioned with his actions, especially his role in overseeing workforce cuts during the administration of former U.S. President Donald Trump.
Sales figures for Tesla have been struggling worldwide as well, with a 62.2% drop in registrations in the first three months of 2025 compared to the same period last year, the KBA reported. The broader German vehicle market also experienced a decline, with overall registrations falling by 3.9% in March, signaling ongoing weakness in the industry.
Tesla's situation in Germany highlights not only the impact of Musk’s controversial public image but also the broader economic and political challenges facing the carmaker, including changing government policies and tariffs on car imports. The future of Tesla in Germany remains uncertain as the company grapples with these mounting issues.
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