Lamine Yamal Named Visa Global Ambassador for FIFA World Cup 2026

• Jun 12, 2025

With just one year remaining before the FIFA World Cup 2026 kicks off in Canada, Mexico, and the United States, Visa has named rising football star Lamine Yamal as a global ambassador for the tournament.

Visa, a world leader in digital payments and long-time supporter of football, announced the partnership as part of efforts to build excitement around what will be the largest FIFA World Cup in history. The move also signals Visa’s commitment to connecting with fans through unique and engaging experiences.

As part of the campaign, Visa will offer exclusive fan experiences for cardholders. These include opportunities to meet Lamine Yamal in Barcelona, as well as chances to receive signed merchandise leading up to the tournament.

“Lamine represents the future of football — bold, exciting, and full of potential,” said Tarek Abdalla, Chief Marketing Officer for Visa CEMEA. “As Visa’s FIFA World Cup ambassador, Lamine embodies the spirit and passion of the beautiful game, inspiring millions of fans worldwide.”

Yamal, who has impressed fans and analysts alike with his record-breaking performances, is widely seen as one of the most promising young talents in football. His exceptional speed, skill, and vision have made him a global standout and a key figure in the sport’s next generation.

Speaking about his new role, Yamal said, “Football is more than a game, it’s joy and a way to connect with people around the world. I’m proud to partner with Visa to share that passion and inspire people through sport.”

Visa, the Official Payment Technology Partner of FIFA, has long used its platform to promote inclusion and access through football. From local grassroots programs to the global stage, Visa continues to support initiatives that bring people together through the sport.

By combining athlete partnerships with exclusive fan rewards and experiences, Visa aims to create lasting memories for supporters and redefine what’s possible in global football engagement. Through this latest collaboration, the company further cements its role in shaping the future of the game.